Being a Friend who supports an exhibition at Laboratory will offer a brand a fresh and truly interesting way of taking part in the World Design Capital 2012 Helsinki experience. The possibilities are endless and can be negotiated on many different levels with Laboratory. Also the artists are truly willing to brainstorm and create ideas how to work together.

Friend has a visibility in the exhibition through the work of an artist that supports the message or theme Friend wants to deliver. During an exhibition Friend also gets an opportunity to collaborate with other like-minded brands from different fields.

In Laboratory Friend will also find a space — a creative surroundings — for different kind of product launches, internal or external events, kick-offs, seminars, dinners, talks, etc. Possibilities are endless. Laboratory will have ready-made concepts to offer but also wants to support individual and customized events. Planning for PR will also be done together with Laboratory and Friend’s own agency.

Anneli Maatraiva
Managing Director
+358 40 548 3853
anneli@laboratory.fi

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Nokia is Laboratory’s best friend and also made Martin Parr’s Think of Finland possible. We are grateful.

“Nokia has been bringing people closer, making the world a smaller place for over a generation.  Now Nokia is one of the main official partners of World Design Capital 2012 Helsinki, and that provides us an opportunity to talk about Finland; who we are and where we came from,” says Russell Anderson, Senior Marketing Manager, Nokia.

“The Think of Finland exhibition by Martin Parr, which Nokia is sponsoring, shows the world an honest, delightful and a warm view of this very peculiar country and its people. This in turn allows people to better understand the brand they carry with them in their pocket every day.”

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SEK creates Finland’s most effective marketing. Since 1935 SEK has built market-leading brands that also are successful in international competition. SEK is part of Salomaa Group, the largest family-owned group of marketing and consulting companies in Scandinavia.

“Visual communication and persuasion have an increasingly powerful influence on us, and as the digital age moves forward, this influence will only grow. The world we live in is becoming more and more visual. That’s why we’re happy to have this opportunity to be part of Perttu Saksa’s Echo exhibition as a Friend. We will definitely be using the exhibition space to give new experiences and inspiration to our clients as well as our own people,” says Tapio Hedman, Managing Director of SEK & GREY.

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Viewmasters of Helsinki is a photography agency, founded in 2006. Viewmasters represents the best photographic and creative talent in Finland, such as Kaapo Kamu, Perttu Saksa, Rami Hanafi, Daniel Palillo and Linda Bergroth, as well as photographers Therese + Joel (SWE/FIN), designer and stylist Martin Bergström (SWE) and photographer Alexandra Klever (GER).

On top of representing photographers Viewmasters also offers companies brand imagery consulting, planning and production.

Viewmasters is owned by Anneli Maatraiva and Heli Mäenpää. www.viewmasters.fi

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Laboratory will be an event space throughout the whole year of it’s existence and Wennerco will help satisfy the needs of our thirsty event guests.

Oy Wennerco Ab is a wine and spirit importer distributing and marketing supplier brands in the Finnish market. They represent quality brands from all over the world such as Bollinger, Pasqua, Tarapacá, Trapiche, Two Oceans.

Company is established in 1975, and is a part of Altia Corporation since 2004.

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Ever wondered which wine suits best with wok dishes, which type of glass is the best for serving sparkling, how about the best way to store a bottle of wine?

Mikä Viini! is a members’ club by our Friend Wennerco and it is specialised in serving you the latest news, insider tips and great offers from the delicious world of wine.

Learn more about it on Mikä Viini! Facebook page and join the club here. You can also have a look to Mikä Viini! -blog.

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Luomanen & Suomalainen Oy (widely known as LSB) is one of the Finland’s leaders in prepress production services with a reputation for embracing emerging technology and exceptional client satisfaction. Providing award winning critical color expertise in prepress worldwide.

Whenever Laboratory needs something to be printed – be it invitations, catalogues, posters, business cards – will LSB be the trusted partner. Highly recommended!

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